Jessica Hische: The Dark Art of Pricing [Link]

Recorded on June 17th, 2016

I read Jessica Hische’s essay, The Dark Art of Pricing, about four years ago and it still sticks with me. I’m not even remotely a freelancer, but it’s so standout-helpful that it could make the wheels in a person’s head start turning. It is a gem, dense with practical advice about how to price your design work, especially when licensing and rights-management are part of the equation. If you make your living from selling your work to clients — or if you know someone who does — The Dark Art of Pricing is a must-read. I passed it on to an artist friend recently and they thanked me profusely.

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